Run smarter. Stay consistent. Feel proud of every mile.
Personal online running coaching, from your first 5K to your first 100K ultramarathon. Weekly plans, daily WhatsApp access, and a UESCA certified coach who actually adjusts.
Real runners, real breakthroughs, real progress.
Stefan
100K Ultramarathon
"I've worked with several coaches before, but Alex's approach is different. He teaches you the why behind everything. The daily accountability and adjustments based on how I actually feel, not just what the plan says, is what makes the difference."
Nina
Half Marathon
"Alex built plans around my actual life. When I had to miss runs, he'd adjust without judgment. The WhatsApp check-ins were perfect, quick, supportive, realistic. I finished strong and actually enjoyed the journey."
Viktor
Overtraining Recovery
"I used to think suffering meant progress. Alex slowed me down, taught me zones, and rebuilt my weekly structure. In 10 weeks, my easy pace got faster without pushing harder. The burnout disappeared. The joy came back."
Tell me about your goals, current fitness, and schedule. Takes 2 minutes.
I build a weekly training plan around your life, not a generic template.
WhatsApp access, ongoing adjustments, and a coach who tracks your progress every week.
No spam. Just practical advice on training, pacing, and staying consistent, every two weeks.
Join 150+ runners already on the list.
Not a generic app. Not an automated plan. Real coaching from a UESCA certified coach, adjusted weekly around your life, your goals, and how you actually feel.
Uroš takes on the Arilje Trail 81K, tackling 81 kilometres, almost 3,500m of elevation and two demanding days of ultra running through the mountains of western Serbia.
The story of Shizo Kanakuri is one of the strangest in Olympic history. A Japanese world-record holder traveled for weeks by ship and train to reach the 1912 Stockholm Olympics, only to collapse during one of the hottest marathons ever run. He disappeared without officially withdrawing, returned to Japan, and remained on Sweden's missing-person list for decades. Then, 54 years later, he came back to finish the race.
Belgrade-based. 15 years running. 4 years coaching.
Built for runners who want to do the work.
15 yrs
Running experience
4 yrs
Coaching athletes
100K
Ultra distance, ranked 6th overall
UESCA
Certified running coach
I wasn't a fast kid. I wasn't particularly athletic either. But somewhere in my early twenties, I decided I wanted to run a half marathon, not because anyone expected it of me, but to prove to myself that I could. That image I had of myself, the non-runner, I wanted to beat it.
I finished that half marathon. Then I kept going.
My first 12-hour ultra changed everything. I covered 100 kilometres and finished 6th overall. Not because I was the most gifted runner on the start line, but because I understood pacing, process, and how to manage effort over a very long time. That race told me something important: the way I approach running works.
"It's doable. We don't take shortcuts. We live for the process, not the goal."
After 15 years of running, through injuries, breakthroughs, bad races, and great ones, I accumulated a lot of knowledge. Coaching is how I share it. I work with runners from all over, from complete beginners attempting their first 5K to athletes training for 100K ultras.
My background is in IT. I run another business alongside this one, so I understand what it means to train seriously around a full life. No one I coach has running as their only commitment. That reality shapes how I build every plan.
I'm UESCA certified, which is an internationally recognised coaching qualification. But the honest answer to why I coach is simpler than any certification: I love this sport, and I love watching people surprise themselves with what they can do.
Ready to start?
Coaching is done online. Weekly plans, daily WhatsApp access, full adjustments.